The Backcare Seating Company provides an ergonomic seating solution to individuals with and without back problems. We were approached to create an identity logo and overall brand. The client also needed a product name for its main product, a revolutionary seating concept designed to improve posture and comfort, therefore preventing and alleviating back pain associated with prolonged sitting. The premise for this project was that the company wanted to present the chair as a new benchmark in ergonomic office chairs.
Working closely with the client’s marketing consultant, CR developed the brand for Backcare Seating Company brand which carried through to the key product ‘Saiza.’ Unlike conventional seating, Saiza’s uniquely contoured and angled seat has been designed to encourage a forward tilt of the hips and creates perfect alignment of the spine. CR created and managed a photoshoot to clearly present the benefits of Saiza to new audiences. An information brochure was developed together along with an online sales presence: www.backcareseatingcompany.com
The project was promoted through online marketing and direct sales to trade and consumers in both the areas of office furniture and through physiotherapists. The project is continuing to build steady awareness levels throughout the UK.