Cardiff Airport were launching 2 new flight routes between Cardiff and Zurich and Cardiff and destinations in Spain. CR were briefed to provide a suite of promotional materials, both on and off-line, to raise awareness of these new routes.
The suite needed to reflect the corporate styles of Helvetic Airways and Vueling Airways, the owners of the airlines, to their brand. The materials, whilst ensuring that they showed a succinct and clear message, needed to be delivered direct to the reader with a key aim of visiting the website.
CR created separate campaigns to promote each airline and feature the brands of these lines clearly but in equally distinct ways. Both campaigns were very much on brand with short links and QR codes to encourage traffic to the Cardiff Airport website.
A mass awareness campaign was undertaken which included a comprehensive above the line campaign focused on 48 sheet posters; bus adverts; car park tickets; vouchers; advertising; on-line animated banners / MPU’s / skyscraper banners and also TV screen adverts and ticket gates.