RUMM is a specialist energy management company operating in partnership with its customers, mainly in the manufacturing and utility sectors, to make significant savings in energy, cost and carbon. RUMM invited CR to pitch for the redesign of their website, which was busy and difficult to navigate. It did little to reflect the professional corporate identity that they wished to project. The company wanted to highlight the energy savings it was making for its clients.
CR worked closely with RUMM to understand the company’s operations in order to build a website that effectively highlighted their key selling points and maximized search engine optimization. CR created a stylish and simple design, which emphasized the energy savings that RUMM delivers to clients. In particular, CR developed an animated gif displaying the amount of energy saved by clients in real time as a main feature of the homepage.
The website was far more user-friendly and effectively projected the corporate image that the client had envisaged. The success of the project led to CR working with RUMM on their overall brand to create a sleek and coherent look and feel across the full range of their corporate materials including exhibition banners, client presentations and sales literature. CR was also recently involved in the branding and marketing of RUMM USA.