If you want to gain the attention of a mass audience without investing in airtime, CR can provide you with strategies and services on all outdoor media and advertising.
Outdoor advertising is a challenging form of advertising, however it is also arguably one of the oldest and most effective. It targets the mass audience and provides great audience reach. It cannot be turned off. One of the great benefits of outdoor advertising is its impressive scale and targeted location.
As part of a campaign, it can have an impact on ‘frequent message marketing’ (FMM). FMM provides high exposure to the consumer via several targeted outdoor advertising media. The effect your message can have on the consumer could completely change their purchasing habits for that day. Therefore, a joined up outdoor campaign, where the advertisers creatively use an indoor/outdoor poster case, not only exposes the consumer to your repeated marketing message, but anchors your product and brand in their mind. This creative and influential marketing technique called ‘snowing’ exposure shows the message over and over, resulting the in the consumer unknowingly being tempted by your product – it really does work!
Whether audiences like it or not, the are exposed to outdoor messaging on a daily basis. A recent survey conducted by the Outdoor Media centre revealed 92% of shoppers said they had been exposed to an outdoor advert 30 minutes before purchasing and 82% of shoppers said that they had impulse purchased that day. Compare this to newspapers at 4% and the second highest surveyed advertising media ration at 36%. These statistics really put into perspective how hugely influential you can be by using outdoor advertising.
With outdoor advertising, we can plan and target specific locations. With a truly amazing selection of high footfall or main road locations you can use outdoor advertising as an extension to your shop front or showroom. Outdoor advertising is most effective when part of a comprehensive, joined up campaign.
So whether it’s:
- Billboards 96 sheet/ 48 sheet
- Bus interior/exterior
- Electronic Screens at stadia or in shopping arcade
We do it all.
There’s no where to hide from outdoor advertising, and we make it a pleasure to see.