A great brand can make the difference between success and failure.
So what is it? Put simply your brand is your promise to your customer, your users, your suppliers. It tells them what they can expect from your products and your services. It differentiates your company and your offering from that of your competitors . Your brand is derived from who you are, who you want to be and who people perceive you to be…it’s your personality all rolled into your logo, your website, packaging and promotional materials. Everything should dove tail with our logo and therefore communicate your brand.Read more
Your brand should
- Deliver the message clearly
- Confirm your credibility
- Connect your target prospectus emotionally
- Motivate the buyer
- Build and affirm user loyalty
CR can work with you to research, define and build your brand. It’s the corner stone in your marketing communication and one you do not want to be without.
If you are building a brand from scratch, this involves a process, one where we work with you, understanding what you want and creating something that encapsulates your thoughts and/or brief.
At CR, our approach is flexible, we will advise and direct through thorough research, focus grouping and experience. But ultimately, we know the choice is yours, you’re the person who is going to be where the ‘buck stops’… but we’ll be there with you!Collapse