Following a successful pitch – CR were chosen to deliver a cross company campaign to families through specifically a youth audience. The objective was to raise awareness of multi destination locations which are just on your doorstep. CR created a promotional passport highlighting the treasures of Wales. We were also very proud of the birth of our quirky character – Dyl the Dragon who fronted the passport, counter display units, posters, online adverts and magazine ads.

As well as highlighting key destinations throughout Wales, the campaign also encouraged young visitors to participate in a competition to win prizes…and before you think of it – sorry but it’s too late now to enter the competition!